Waatavaran
Environmental Communication & Social Media Research
Waatavaran is a Mumbai-based environmental organisation working on air quality, sustainable transport, biodiversity, and forest conservation.
During my internship, I worked with another student to understand how Waatavaran could communicate its environmental work more effectively. We surveyed 30 people, spoke with the organisation's team, and reviewed its existing social media content.
While respondents valued Waatavaran's work, 75% felt its content could be more visually engaging. Based on our findings, we recommended short-form videos, interactive content, collaborations, and a more consistent visual identity.
This experience became particularly useful when I started working on GlowBack. I realised that simply telling people how much waste their beauty routines generate wasn't enough. I needed to find ways to make that information understandable, relevant, and something people could act on.